Getting started

Your online store launch checklist

Work through products, payments, shipping, policies and test orders before launch, with practical checks to help prepare your store for customers.

Updated 31 October 2026 · About our coverage

Products and content

Check product descriptions, images, variants and stock. Make delivery information, returns and contact details easy to find. Remove all template copy and test links.

Checkout and fulfilment

Run a test order using your provider’s documented test process. Check payment configuration, order emails, shipping rules and the steps your team follows to fulfil an order.

Mobile and accessibility

Try the store on a small screen. Navigate with a keyboard and check labels, contrast and focus states. Make sure customers can identify and correct checkout errors.

Operations

Confirm who handles customer messages, stock changes and returns. Keep a recovery plan and verify how you can export your product and order data.

After launch

Watch for failed payments and customer questions. Keep a record of issues and improve the store based on observed problems.