BigCommerce Marketing Tools

In the competitive world of e-commerce, driving traffic to your store is just the first step.

Converting that traffic into sales is where the real challenge lies.

BigCommerce, one of the leading e-commerce platforms, comes equipped with powerful built-in marketing tools designed to help businesses boost sales, engage customers, and grow their online presence.

Why BigCommerce’s Marketing Tools Matter

BigCommerce is more than just a platform to build your online store; it’s designed to help you market your business effectively.

With built-in tools for email marketing, abandoned cart recovery, SEO optimization, and product promotions, BigCommerce allows you to create targeted campaigns, optimize customer engagement, and ultimately increase your sales.

Let’s take a closer look at how these tools can work for your store.

1. Abandoned Cart Recovery

One of the most powerful features of BigCommerce is its abandoned cart recovery tool.

Studies show that around 70% of shoppers abandon their carts without completing a purchase.

With BigCommerce’s abandoned cart saver, you can automatically send follow-up emails to customers who leave items in their cart, encouraging them to return and complete their purchase.

How it Works:

• Customize and automate abandoned cart emails
• Set up a series of reminder emails, offering discounts or incentives to drive conversions
• Track the success of your abandoned cart recovery campaigns through BigCommerce analytics

Why It Boosts Sales:
Recovering even a small percentage of abandoned carts can lead to a significant increase in sales.

The ability to send personalized follow-up emails keeps your brand top of mind and encourages customers to complete their transactions.

2. Email Marketing

BigCommerce integrates seamlessly with popular email marketing tools like Mailchimp, Klaviyo, and Omnisend. These integrations allow you to sync customer data, segment audiences, and send targeted email campaigns that resonate with your shoppers.

Key Features:

• Send welcome emails, product recommendations, and special offers
• Automate emails for customer re-engagement, abandoned carts, and order confirmations
• Segment your audience based on purchase behavior, location, or other customer data

Why It Boosts Sales:
Email marketing is one of the most effective ways to reach customers with personalized content. By sending timely and relevant emails, you can drive repeat purchases, promote new products, and build customer loyalty.

3. SEO Optimization

Search engine optimization (SEO) is essential for driving organic traffic to your store.

BigCommerce offers a range of built-in SEO tools that make it easy to optimize your site for search engines, ensuring that potential customers can find your products when they search online.

SEO Tools Include:

• Customizable URLs: Create SEO-friendly URLs for your product and category pages
• Meta Descriptions: Optimize your meta titles and descriptions with relevant keywords
• Schema Markup: Use structured data to improve how your store appears in search results
• SEO Analytics: Track keyword performance and search engine rankings to refine your strategy

Why It Boosts Sales:
Higher search engine rankings mean more visibility and traffic to your store.

By optimizing your site’s content, structure, and metadata, you can attract more organic visitors who are already interested in what you offer.

4. Promotions and Discounts

BigCommerce makes it easy to set up and manage promotions directly from your store’s dashboard.

Whether you’re offering percentage-based discounts, free shipping, or buy-one-get-one deals, these promotions can drive more sales and encourage customers to purchase more.

Types of Promotions:

• Flash sales: Create urgency with limited-time discounts
• Coupon codes: Offer special discounts via email or social media
• Bulk discounts: Encourage customers to buy more with tiered pricing
• Free shipping: Incentivize purchases by removing shipping costs

Why It Boosts Sales:
Promotions and discounts create a sense of urgency and give customers an incentive to buy now.

They’re particularly effective during key shopping events like Black Friday, holidays, or product launches.

5. Product Reviews and Ratings

Social proof plays a huge role in driving sales.

BigCommerce’s built-in product review system allows customers to leave ratings and reviews on products they’ve purchased.

Positive reviews not only increase credibility but also help other potential customers make informed buying decisions.

Key Features:

• Display product ratings and customer reviews on product pages
• Allow customers to sort products based on reviews and ratings
• Send automated review requests after a purchase

Why It Boosts Sales:
Customer reviews build trust and encourage new shoppers to buy. Seeing positive feedback from other customers helps reduce hesitation and boosts confidence in your products, leading to higher conversion rates.

6. Social Media Integration

BigCommerce integrates with popular social media platforms, allowing you to promote products and engage with your audience on channels like Facebook, Instagram, Pinterest, and Twitter.

You can also sell directly on social media platforms with the help of BigCommerce’s social commerce tools.

Key Features:

• Connect your BigCommerce store with Facebook and Instagram for direct selling.
• Sync your product catalog with social media platforms for easy sharing
• Promote special offers, new arrivals, and user-generated content on social media

Why It Boosts Sales:
Social media platforms provide a direct line to your audience.

By showcasing products and engaging with your followers, you can drive traffic to your store, increase brand awareness, and generate more sales.

7. Multi-Channel Selling

In today’s e-commerce landscape, selling on multiple channels is key to reaching a broader audience.

BigCommerce makes it easy to sell on marketplaces like Amazon, eBay, and Walmart, as well as on social platforms like Facebook and Instagram.

Key Features:

• Integrate with popular marketplaces for expanded reach
• Sync product listings, inventory, and orders across all channels
• Manage multi-channel sales from a single BigCommerce dashboard

Why It Boosts Sales:
Multi-channel selling exposes your products to a wider audience, increasing your chances of making a sale.

By streamlining inventory management and orders across all platforms, you can expand your business without adding extra work.

8. Google Shopping and Ads Integration

BigCommerce makes it easy to run Google Shopping ads by integrating directly with Google’s Merchant Center.

You can list your products on Google Shopping and create ads that target high-intent shoppers who are searching for your products.

Key Features:

• Sync your product catalog with Google Merchant Center for Google Shopping ads.
• Create product listing ads that show in search results
• Track ad performance and optimize campaigns based on real-time data

Why It Boosts Sales:
Google Shopping ads put your products directly in front of customers who are already looking for what you sell.

This highly targeted advertising method drives qualified traffic to your store, leading to higher conversions.

9. BigCommerce Insights

BigCommerce offers a powerful insights tool that provides detailed data on your store’s performance.

You can track metrics like sales trends, customer behavior, product performance, and abandoned cart data, helping you make data-driven decisions.

Key Features:

• Analyze customer purchasing patterns and lifetime value
• Track which products are driving the most sales and which ones need improvement
• Use abandoned cart data to optimize follow-up emails and improve recovery rates

Why It Boosts Sales:
Understanding your store’s data allows you to identify areas for improvement and make strategic decisions to boost sales.

Whether it’s optimizing product pages or refining your marketing campaigns, actionable insights are key to long-term growth.

Final Thoughts

BigCommerce’s built-in marketing tools provide e-commerce businesses with everything they need to attract more customers, increase conversions, and boost sales.

From abandoned cart recovery to multi-channel selling and data-driven insights, these tools are designed to help you grow your business efficiently and effectively.

Whether you’re a new store owner or looking to scale an existing business, BigCommerce’s robust marketing features can give you the edge you need in the competitive e-commerce landscape.